Production, Exhibition & Distributions

News Corps Assets own:

• The Sun Newspaper: National tabloid, owned by news corporation, Published by news corporation
• Television Assets: BskyB (British Sky Broadcasting Group), Set up in 1989, Formed in 1990: Largest pay tv broadcaster in united kingdom, 10million subscribers on youtube.It had a market,capitalisation of approximately £12.6 billion.
• Inside Out Magazine:

Mass Audience Theory

The time i've been influenced by the media was an advert on tv. The advert influenced me to buy the product. The product was a shampoo named elvive, i bought the product and the way it was shown on tv it wasn't seen the same when i used it.The other product that influenced me was foundation, it told me it would keep my skin look clear and pure and no spots will show but it wasnt seen the same when i applied the product so this persuaded me to buy the product which i regreted after.

In my opinion, the mass audeince theorie is the communication between a large number of people in a short time period through television, magazine, newspapers and radio. I think that the audience may be influenced by the media easily through the product they see on internet,tv or posters they get influenced by it quickly due to how the product is shown and it emphasise their intrest towards the product.

Audience Theories

Hypodermic Needle Model Theorie: Dated from the 1920
- How the audience react to the mass media and the media was seen fairly new to the audience 
- The audience receiving information through media text and that the message is accepted by the audience
- The audience has no role in interpreting with the text

an example of the concept of women

Uses & Gratifications

- State that people uses the media text in many ways, the main four ways they see the media . . . 

Entertainment/Diversion: enjoyable and an emotional release

Information: a form of education and get information through media 

Social Relationship: the media is part of a social life (For example: tumbler, twitter, Facebook)

Personal identity: media produces the reflect of our own values and concepts towards the media; the ideal and hopes.